From Wallpaper Cleaner to Childhood Icon: The Evolution of Play Doh
Play Doh, invented as a wallpaper cleaner in the 1930s, found its true calling as a favorite childhood toy in the hands of Noah McVicker and Joseph McVicker, who founded the brand in 1956. Originally created to remove soot from wallpaper, its plastic nature and vibrant colors soon captured the imagination of children around the world. Embodying the values of creativity and innovation, has become a staple in homes and classrooms, inspiring endless imaginative play and artistic exploration.
Over the years, this brand has constantly evolved and improved its products to better serve its customers. From introducing new colors and textures to developing themed play sets such as the Play Doh Ice Cream Truck, the brand remains committed to providing children with the tools to express themselves and learn through play. Through rigorous testing and quality control, the company guarantees the safety and non-toxicity of its ingredients, maintaining the trust of parents and educators around the world. Committed to fostering creativity and imagination, the brand continues to shape the way children play and learn for generations to come.